Adapting and thriving in the wake of COVID-19

Anytime Fitness, Philippines

THE BRIEF

Following the news that each of their 120+ on-site locations in the Philippines would be temporarily shut down due to COVID-19, Anytime Fitness quickly realised that their membership base wouldn’t be able to engage with their services as normal – and that apprehension to do so may remain for some time.

One of the largest fitness centre chains in the Philippines, Anytime Fitness tasked us with an urgent challenge to deliver a technical solution bespoke to their needs that would keep them operational during the COVID-19 pandemic and beyond.

THE BRIEF

Following the news that each of their 120+ on-site locations in the Philippines would be temporarily shut down due to COVID-19, Anytime Fitness quickly realised that their membership base wouldn’t be able to engage with their services as normal – and that apprehension to do so may remain for some time.

How can we adapt our strategy?
How can we keep our staff employed?
How can we keep our members engaged during the lockdown and beyond?